Film and The Public According to the Biology of Communication and Expression

Abstract

The research titled "The film and the public according to the biology of communication and expression" deals with an important issue that characterized our current world, namely, the relationship between means of communication and expression and its relation to the recipients as goals and functions, if the corner of the title of the research share some of the features in that art is a means of communication and vitality, but they diverge greatly if we know that the fine arts are the means of expression that affect the normal composition of the functional person through the link to the core aspect, while the means of communication are public means aimed at influencing for specific interests. If the film is a shroud of the question of looking for divorcees, the means of communication are looking for partial and specific ones, and on this basis we do not accuse the media of being inferior or praising them for being taller. A qualitative difference between what McLuhan says: The cold media and the warm means of communication. As cinema is not aesthetically engaging, communication is on the sidelines, whether classical cinema (which McLuhan prepares as a warm communication medium) because it follows automatic rules in plotting and montage, for example, or the Godard Cinema because it violates rules. Everything related to communication and its means emanated from McLuhan, who believed that he had the final word in this and forgot that many waters passed in the river, and we are about a changing water and so is the world, what has ceased to be sent and what is sinking but the basis between them calls McLuhan warm and cold is: All awareness Hence, the problem of research was: "When is the film purely aesthetic expression and does not lose its role as a means of communication?" The importance of the research came from the importance that the film emphasizes its aesthetic authenticity, so as not to lose its fans. , While the objectives of the research has been manifested in the search for the values of the aesthetic value of the film when combined with the value of proliferation and public success. The limits of the research objective boundaries that relate to the subject of research, and temporally the second decade of the twenty-first century, either spatial limit includes the entire world cinema. The theoretical framework consisted of three investigations, the first of which was McLuhan and the theory of modern communication, it talked about McLuhan's ideas. The second topic is the film and the new era,it talks about the fate of the film in the era of electronic and biological explosion. The third topic was about the aesthetics of the film as a means of communication. The research covered the third chapter, where the research procedures were included. The fourth chapter also included findings, conclusions and a list of sources.

Keywords: Film, Public, Biology, Communication and expression.